Sponsring – från välgörenhet till affärskritiskt verktyg i dagens medialandskap.
Mikael Jiffer, Jämterud Jiffer & Partners (JJP)
Mikael Jiffer has a degree in marketing and communication, and has been in the marketing industry since 1991. The first years in advertising and PR and the last fourteen years specialised in sponsorship and brand experience. Mikael has internationally worked with clients like Sony, Nestlé, Vodafone, Motorola, Skandia, Volvo, IBM, and others. In 2001 WPP acquired Mikael’s agency Sponsor Strategi, Mikael has earlier been sharing his time between Stockholm, London and the rest of Europe. In 1998 Mikael wrote the book "Sponsorship - a way of communicating“. He has been a non executive member of the board of the Swedish Event Association 2001-2003, during 2002-2004 with BRIS and 2003-2005 with ESA (European Sponsorship Association), several non listed companies. Mikael is today running the agency JJP and the agency works with clients such as Electrolux, SEB, TV4, Panasonic, ICA, Carlsberg, Svenska Spel and others.
